10 minutes from NYC Nasdaq on Apple’s multiscreen announcements, next generation 9-1-1 (NG911) and the MultiScreen Summit.
In Dubai talking to agencies and brands about “digital velcro”. How linking content seamlessly between one screen plus other consumer screen equals a multiple of value for a brand. 20 mins – view here.
Some industry pundits such as ABI Research analyst Aapo Markkanen say there is a clear and intentional distancing of Samsung from its existing OS partner, Android. Does Samsung want to reduce its almost total dependence on the platform over the next few years? Samsung seems to quietly be building independently on top of the Android OS and may make a jump to a more neutral industry partner by 2016.
Window’s has not offered a compelling alternative to Android. What are other options?
Mozilla (Firefox) and Linux (Tizen) are going head to head to capture next generation developers with their web-based operating system. The Firefox and Tizen SDK and API allow developers to use web-based HTML5.
Tizen (a Linux Foundation initiative) may have the edge. Tizen is an open source, standards-based software platform for multiscreen devices (smartphones, tablets, netbooks, in-vehicle devices, and smart TVs). Like Firefox, it provides a cross-screen environment for application developers, based on HTML5.
Samsung abandoned its homegrown smartphone OS, Bada, early this year and announced that it would start developing Tizen-based devices: ”We plan to release new, competitive Tizen devices within this year and will keep expanding the lineup depending on market conditions.”
The implications are significant to the connected screen economy and place application development in a more mature web main-frame on the device. The application store now can exist in a more manageable web environment with bookmark apps and not get lost in widget-design interface promoted by Apple.
To sum up Mobile World Congress 2013, I will borrow from Peter Marx, head of business development at Qualcomm Labs. Peter talks about a tendency for PTA or (for those in the know) Premature Technology Arousal in the mobile industry.
Much of the MWC 2013 floor area at the new Fira Gran Via venue exhibited PTA or Premature Technology Arousal. Solutions that are excited about being solutions. Solutions that are too early. Solutions that are missing reach and frequency. Things that are just not simple enough to drive adoption.
Even before 70 thousand executives hit the show floor, there were signs of “PTA”. From the Near Field Communications (NFC) show name tags that tried to emulated plastic (but that few used because you still needed to show the plastic) to tapping on Coke dispensers with cloud-base wallets that are many quarters away for mainstream adoption.
Booth after booth in this 1.01 million square feet techno-playground displayed incredible solutions and screens. But the real story to follow was how each solution quietly added value to a given business ecosystem. There was an invisible hand playing connect the dots. Here are a few examples:
The Invisible Google Hand
Google was almost absent – unlike the MWC of 2011 and 2012 where Google groupies ran from partner booth to partner booth in search of cute Android pins. But Google was most definitely on the floor. This year the company is wisely playing “powered by Google”. They are the dark silent type. Turn left or right in every hall, Android is the fuel this industry is consuming.
The same holds for Qualcomm. They are the chip manufacture that is quietly taking the lion’s share of the revenue on each global handset. (Intel just cannot seem to create a competitive landscape.) Qualcomm Labs is building in consumer identity and credentials onto its “platform” hoping to not only power the connected device but also own the big data behind the user. When Qualcomm demos a vision of a home of the near future, they power many of the moving pieces.
The Samsung Show
While Qualcomm’s chip and Google’s OS were the main stories in Barcelona, another key and not so silent player is Samsung. (So much so that my hotel concierge asked me if I was attending that “Samsung” show that was in town.) The word that floated above the white new-age Samsung booth was “innovation” but the innovation is not just the 3D camera or the ubiquity of the new S-Pen. The innovation was in their business model connecting their screen across the consumer journey. The 3D camera sells their tablet and television. The S-Pen and its SDK allows for ergonomic continuity across their new tablets and fablets.
Mozilla is other important story in Barcelona. Using the Firefox browser on lower-end ZTE devices to run the camera, map and . . . oh ya the browser was a definite tech-turn on. Moving the developer and more importantly the consumer out of the (Apple-invented and dominated) app store into the real world super-app is an inevitable step and fundamental to our mobile evolution. The quicker the industry can move away for relying exclusively on industrial design and the app storefront as the sales tool, the faster we will grow.
2014 Screen Wars
The most important leitmotif was the screen. Not only the proliferation of devices with new form factor and appliance, but the realization that it is in the connecting of these screen that the we can accelerate business models. Samsung, ZTE, Motorola, Nokia all address the consumer journey across all screens and throughout their day. Nearly all marketing VPs had spent their last few months and budget trying to tell this consumer story.
Again while many products had indecent “PTA”, the most important insight was not what was happening on the screen but what companies were doing to connect them seamlessly. The new battle ground this year moving into MWC 2014 will be centered around who can best manage big data, wallet credentials and identity between the screens.
Watch here. (6 mins)
BNN: January 25, 2013 : Beware of Falling Apples: Smartphone Screen Size Wars
Is bigger better when it comes to smartphone screens? Gary Schwartz, CEO & President, Impact Mobile tells BNN why Apple is feeling gravity.
But the most interesting part is the justification Jefferies analyst Peter Misek gave. Misek explained when discussing Apples move from iPhone’s 3.5-inch and 4-inch screens to screens of 5 inches:
“We think Apple is losing the screen-size wars.”
This is the story.When Apple defensively launches an alsoran screen size offered by rivals such as HTC, Nokia, and most pointedly the screen king, Samsung Electronics then the aspirational brand is no longer aspiring.
Screen size will continue to be the dominate discussion and the defining business differentiator. Understand the “consumer’s journey” and produce the size that suits his or her mobility needs.
The iPad invented couch commerce and Apple understood and capitalized on the consumer’s at-home portability needs.
However, in a fast-moving screen war, Apple has not been aggressive over the past four years. Beware falling apples.
In the following interview I discuss with Wayne Hurlbert, the preeminent business blogger (Blog Business World), that retailers need to embrace new strategies to reconnect with their customers. We discuss:
- Strategies to win back customers who have left the malls, big box, and other retail outlets for their mobile devices.
- How the behavior of mobile shoppers is different from both tethered online customers and from the traditional in store consumer.
- Techniques for winning back those customers, reconnecting with them, and regaining their long term loyalty.
- How to embrace mobile technology as a competitive advantage for your business, and place yourself in the forefront of the mobile shopping revolution.
1. Substitute “Mobile” for more inclusive term “CONNECTED SCREENS”
2. Geo-LOCATION crucial to social strategy
3. NFC continues to be far field
4. For RETAIL: space between bricks and clicks most valuable
5. For everyone: space CONNECTING screens most valuable
6. Mobile viruses push SECURITY agenda
7. More PRIVACY transgressions, More PRIVACY protection
8. ANDROID increase the lead in a 3 horse race
9. Operator CAPACITY drives new business models
10. Through-The-Middle (TTM) services counter OTT
This week Apple added a new patent (US 8,321,294) to its war chest. The EasyPay patent is worth a closer look. The commerce patent allows mobile shoppers to activate and buy items from physical stores via the Internet connection on their device.
While this seems pretty clear and reflects Apple’s EasyPay trials: it is far more profound. Combined with Apple’s earlier patent (US 8,290,513) in October using magnetic fields (as a substitute to NFC) this is clearly is Apple’s showrooming and mobile commerce positioning statement.
Why are these two patents so interesting? One, while the EasyPay trail used QR codes, the new patent definition of shopper is far broader:
“Techniques for improved interaction between online retailers and traditional brick-and-mortar retailers that provide patron-accessible networks are disclosed. The location and/or the fact that any given purchase was made from a particular retailer’s patron-accessible network can be tracked for a variety of purposes. The invention can facilitate partnering between online retailers (i.e. online stores) and traditional ‘brick-and-mortar’ business establishments. As an example, the invention can be used to track and give credit for online purchases at an online retailer that are facilitated by a brick-and-mortar retailer.”
Now combine the two patents. The earlier Apple patent in October was for a Method and Apparatus for Triggering Network Device Discovery. This was Apple way of side stepping NFC and using the phones’ compass output patterns (magnetic field signatures).
EasyPay can be expanded to leverage any network device discovery. This allows any store shelf or walk-by media to be activated via a magnetic field tap and jump into an EasyPay checkout process. Path-to-purchase becomes “PURCHASE”.